[State their problem they are having in a question]
Example: Tried every marketing course, hired an agency, listened to the 'gurus' and still not making profit?
[Offer solution to their problem]
ple: Well... it's not your fault... because everyone is REGURGITATING and RECYCLING information! Only the companies at the top know what it takes to build a lean, profitable business. In fact, it's a secret that only Inc.5000 companies know. However, today, I'm sharing that to you for absolutely free...!
[Create a Call to Action]
Example: In this short free training, we reveal to you the secret to starting and scaling a business. However, this free training will only be available until January 20, 2018. Click here to watch now before it's too late
[Attention Grab - address their pain points]
Example: Inc.5000 Companies One Secret to Scaling